From insight to impact: Research trends for 2026

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📊 Facts & Statistics Extraction

📈 Statistics & Numbers

Webinar Overview

  • Webinar Duration: Approximately 30 minutes [0:00-0:30]
  • Webinar Series Duration: ~ 3-4 years [1:08-1:10] and 5 times [1:23-1:26]
  • Percentage of Americans who think things are better now than before COVID: 42% [5:27-5:32]
  • Percentage of Americans who think the cost of goods will improve in coming months: Under 50% [5:58-6:00]
  • Percentage who strongly agree that America is on the right track: 27% [6:37-6:40]
  • Percentage who strongly agree that they're better off than they were four years ago: 37% [7:08-7:13]
  • Percentage of Americans who agree that they think the market will be up in 2026: Over 50% [7:43-7:50]
  • Percentage of Americans who agree that now is a good time to invest in stocks: Slight majority [7:53-7:59]
  • Percentage of Americans who are willing to invest in fixed deposits: Real drop off [8:50-8:54]
  • Percentage of those who agree that now is a good time to make an investment in real estate/new cars (year-over-year increase): Not specified [9:14-9:23]
  • Percentage jump in those planning to spend as much or more on travel in the next year as they did in the past year: 12 points [9:25-9:38]
  • Percentage jump in those who strongly agreed that there is a greater wealth gap: Almost 11 point jump [10:27-10:31]
  • Percentage of Americans who have been spending more on their credit cards: 8-point jump [11:08-11:14]
  • Percentage of Americans who agree that they've been financing their card payments more than they did a year ago: Almost half [11:14-11:20]
  • Percentage increase in those who have been financing their cards from Dec 2024 to Aug 2025: 10 points [11:25-11:32]
  • Estimated intergenerational wealth transfer by the year 2048: $106 trillion [11:41-11:55]
  • Percentage of Americans who feel that they have inherited or expect to inherit a significant or meaningful amount of money in their lifetime: 1/3 (33%) [11:58-12:13]
  • Percentage of younger American adults (under 45) who feel they will inherit a meaningful amount of money: Almost a majority, close to 50% [12:15-12:25]
  • Percentage of those who strongly agree that they're going to be devoting more time to leisure activities in the year ahead than they did in the prior year: Nearly 2/3 (approx. 66%) [13:08-13:16]
  • Percentage increase in participation in live sporting events, commercial flights, amusement parks or cruise vacations from Sept 2024 to Sept 2025: Strong increases [13:30-13:44]
  • Percentage of Americans who strongly agree that there's no such thing as objective news anymore: Nearly 5/10 (50%) [15:29-15:39]
  • Percentage of Americans who agree that they typically speak their mind: More than 3/4 (75%) [15:47-15:57]
  • Percentage of Americans who agree that people today are ruder than they were 10 years ago: Almost as many [15:57-16:07]
  • Percentage of Americans who believe that people they disagree with are evil: More than 1/3 (33%) [16:15-16:25]
  • Percentage of Americans who have used AI to search for content on the internet: 46% [16:49-16:56]
  • Percentage of Americans who felt AI was the biggest threat to US jobs over the next five years: Nearly 47% [17:10-17:21]
  • Percentage who have used AI to search for content on the internet: 46% [16:49-16:54]
  • Percentage of satisfaction with life aspects in Jan 2026: Down significantly [21:12-21:16]
  • Drop in mental and spiritual health on a 10-point scale: 0.5 points (from 7.4 to 6.9) [22:00-22:17]
  • Percentage of people who agree that the founding fathers would be very disappointed with the condition of our country today: 3/4 (75%) [24:55-25:00]
  • Percentage of people who think young people today will be better off than their parents' generation: 26% [25:38-25:44]
  • Percentage of people expressing concerns about their personal finances, living paycheck to paycheck: About half (50%) [26:09-26:17]
  • Percentage of people who are going to spend more on groceries: 44% [30:19-30:26]
  • Percentage of people who are going to spend less on restaurants and dining: 34% [30:57-31:06]
  • Percentage jump in those who agree with the statement, "It's important for my life to include a number of unique experiences" (year-over-year): Up 14 points [37:56-38:12]
  • Percentage of Americans who strongly agree they feel lonely: 47% [36:56-37:00]
  • Percentage of Americans ages 35-44 who strongly agree they feel lonely: Almost 2/3 (66%) [37:00-37:07]
  • Percentage of people who agree with the "live for today" philosophy (increased from a year ago): 2/3 (66%) [38:45-38:53]
  • Percentage of Americans agreeing that they need a vacation: 78% [38:53-38:58]
  • Percentage of Americans who agree that they deserve a vacation: 80% [39:32-39:36]
  • Percentage of those under 45 who agree that they deserve a vacation: 87% [39:36-39:42]
  • Percentage who agree people are more in it today for themselves than they were 20 years ago: 80% [39:42-39:47]
  • Percentage who agree that people today are more selfish than they were in their parents' generation: 3/4 (75%) [39:47-39:56]

[Consumer Barometer]

  • Data Collection Start Date: Started during COVID, about 2 weeks after the world shut down [4:18-4:27]
  • Number of years the barometer has been running: Almost 6 years [4:38-4:41]

[Stock Market]

  • Percentage of Americans who agree that they think the market will be up in 2026: Over 50% [7:43-7:50]
  • Percentage of Americans who agree that now is a good time to invest in stocks: Slight majority [7:53-7:59]

[Investment]

  • Percentage who are willing to invest in fixed deposits: Real drop off [8:50-8:54]
  • Percentage of those who agree that now is a good time to make an investment in real estate/new cars (year-over-year increase): Not specified [9:14-9:23]

[Travel]

  • Percentage jump in those planning to spend as much or more on travel in the next year as they did in the past year: 12 points [9:25-9:38]

[Wealth Gap]

  • Percentage jump in those who strongly agreed that there is a greater wealth gap: Almost 11 point jump [10:27-10:31]

[Credit Card Usage]

  • Percentage of Americans who have been spending more on their credit cards: 8-point jump [11:08-11:14]
  • Percentage of Americans who agree that they've been financing their card payments more than they did a year ago: Almost half [11:14-11:20]
  • Percentage increase in those who have been financing their cards from Dec 2024 to Aug 2025: 10 points [11:25-11:32]

[Inheritance]

  • Estimated intergenerational wealth transfer by the year 2048: $106 trillion [11:41-11:55]
  • Percentage of Americans who feel that they have inherited or expect to inherit a significant or meaningful amount of money in their lifetime: 1/3 (33%) [11:58-12:13]
  • Percentage of younger American adults (under 45) who feel they will inherit a meaningful amount of money: Almost a majority, close to 50% [12:15-12:25]

[Leisure Activities]

  • Percentage of those who strongly agree that they're going to be devoting more time to leisure activities in the year ahead than they did in the prior year: Nearly 2/3 (approx. 66%) [13:08-13:16]

[Media]

  • Percentage of Americans who strongly agree that there's no such thing as objective news anymore: Nearly 5/10 (50%) [15:29-15:39]
  • Percentage of Americans who agree that they typically speak their mind: More than 3/4 (75%) [15:47-15:57]
  • Percentage of Americans who agree that people today are ruder than they were 10 years ago: Almost as many [15:57-16:07]

[AI]

  • Percentage of Americans who have used AI to search for content on the internet: 46% [16:49-16:56]
  • Percentage of Americans who felt AI was the biggest threat to US jobs over the next five years: Nearly 47% [17:10-17:21]

[Consumer Tracker]

  • Consumer Tracker Start Date: July 2020 [19:46-19:56]
  • Mental and spiritual health drop on a 10-point scale: 0.5 points (from 7.4 to 6.9) [22:00-22:17]

[Spending]

  • Percentage of people who are going to spend more on groceries: 44% [30:19-30:26]
  • Percentage of people who are going to spend less on restaurants and dining: 34% [30:57-31:06]

[Personal Optimism vs. Societal Outlook]

  • Percentage of Americans who feel lonely: 47% [36:56-37:00]
  • Percentage of Americans ages 35-44 who feel lonely: Almost 2/3 (66%) [37:00-37:07]

[Entitlement]

  • Percentage who agree people are more in it today for themselves than they were 20 years ago: 80% [39:42-39:47]
  • Percentage who agree that people today are more selfish than they were in their parents' generation: 3/4 (75%) [39:47-39:56]

🔬 Scientific Facts & Research

  • Study/Finding: Consumer attitudes are more optimistic for the year ahead. [4:55-4:58]
- Key Results: Confidence in a better year is slightly elevated. [5:09-5:14]
  • Study/Finding: Consumer confidence in the country's direction is trending downward [6:26-6:50]
- Key Results: Only 27% strongly agree America is on the right track [6:37-6:40]
  • Study/Finding: Personal optimism seems to defy negative perceptions of the country and neighbors. [7:28-7:36]
- Key Results: Personal optimism is up, while perspectives on the country and neighbors are down. [7:00-7:26]
  • Study/Finding: There is a K-shaped economy [10:06-10:21]
- Key Results: One branch of the K going up, another branch going down. [10:15-10:21]
  • Study/Finding: There's a significant intergenerational wealth transfer underway [11:38-11:55]
- Key Results: An estimated $106 trillion will pass between generations by 2048 [11:50-11:55]
  • Study/Finding: Trends in fitness show that more people have lost weight than gained weight [14:39-15:07]
- Key Results: More people have lost weight or at least they claim to have lost weight [14:41-14:58]
  • Study/Finding: AI is seen as a major threat to jobs [17:10-17:28]
- Key Results: Overwhelming choice is AI [17:10-17:28]
  • Study/Finding: There is a shift between high tech and high touch in the market [17:35-17:46]
- Key Results: People are getting frustrated with automated systems and are looking more for personal interactions [18:17-18:33]
  • Study/Finding: There is a general agreement on the need for government oversight of AI [18:50-19:19]
- Key Results: People generally agree that there needs to be some guard rails put up [19:11-19:19]
  • Study/Finding: Mental and spiritual health is down significantly [22:00-22:17]
- Key Results: 7.4 to 6.9 on a 10-point scale [22:00-22:17]
  • Study/Finding: There is a significant increase in self-care and social activities [28:17-29:51]

📅 Historical Facts & Dates

  • March 2020: NBA shut down and a lot of things started to shut down [20:12-20:15]
  • July 2020: First consumer tracker started [19:50-19:56]
  • January 2022: Annual consumer tracker started [20:42-20:49]
  • 2048: Estimated year of intergenerational wealth transfer [11:50-11:55]

⚙️ Technical Specifications

- Agentic AI: [18:12]

- Large Language Models: [18:05]

📉 Market Data & Trends

  • Consumer Goods: Inflation is a persistent theme [5:48-5:53]
- Trend: New lower point over the last several months at the end of December [5:53-5:58]

- Projection: Trepidation about where things may be going from an inflationary standpoint [6:00-6:13]

- Trend: Positivity on the market [8:14-8:18] - Trend: Year-over-year increase in those who feel now is a good time to make an investment [9:14-9:23] - Trend: People are looking to reward themselves [9:38-9:42] - Trend: One branch of the K going up, another branch going down [10:06-10:21] - Trend: Spending promotes higher levels of short term spending, but creates risks [11:

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Created Feb 3, 2026

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