📋 Video Summary

🎯 Overview

This episode of Ghetto Runways features an interview with ASAP Bari, also known as Young Lord, a prominent figure in fashion and culture. The conversation delves into Bari's journey, the formation of ASAP Mob, his fashion philosophy, and his current projects. The episode aims to provide insights into his creative process, influences, and perspectives on the fashion industry.

📌 Main Topic

ASAP Bari's life, career, and perspectives on fashion, creativity, and the origins of the ASAP Mob.

🔑 Key Points

• 1. Early Influences & Team Nerd [0:00:16]

- Bari emphasizes that his early fashion sense paved the way, and that Tiana Taylor and the group Team Nerd were crucial to his development.

- He stresses the importance of being a worker and a boss.

• 2. The Formation of ASAP Mob [0:04:15]

- Bari details how the ASAP Mob came together, highlighting the Harlem roots and the individual strengths of each member.

- He mentions meeting Yams through Tiana Taylor, Rocky from the streets, and Ferg through his mother's boyfriend.

• 3. Defining "Fly" & Entering Fashion [0:06:48]

- Bari explains that ASAP Mob took "fly" to a new level by being different.

- He discusses his early experiences in downtown NYC and how his style was influenced by brands like Rick Owens, Raph Simons, and Jeremy Scott.

• 4. The Nike Partnership & Brand Philosophy [0:45:07]

- Bari shares the story of his Nike collaboration, which started organically and without a contract, and the creation of his own shoe.

- He values comfort and uniqueness, emphasizing the importance of owning his designs and not wholesaling.

• 5. The Importance of Community [1:06:11]

- Bari emphasizes the importance of supporting each other within the community and giving back to those who have inspired him.

- He emphasizes the importance of knowing the originators of fashion.

💡 Important Insights

• • Fashion as a Drug [0:00:25]: Bari compares his approach to fashion to the drug game, highlighting the connections and processes involved in creating and distributing clothing.
• • The Value of Time [0:00:30]: Bari emphasizes that taking time to develop his designs is crucial for quality.
• • The Direct-to-Consumer Approach [0:31:51]: Bari's decision to focus on direct-to-consumer sales to maintain control and value of his brand, in contrast to wholesaling.
• • The Importance of Authenticity [0:40:04]: Bari's emphasis on being a real person, rather than a persona, as a foundation for his influence.

📖 Notable Examples & Stories

• • Meeting Jay-Z [0:24:00]: Bari recounts a story of meeting Jay-Z backstage at a concert and getting a press from him.
• • The Watch the Throne Connection [0:18:40]: Bari describes how he and ASAP Mob got connected with Kanye West and Virgil Abloh.
• • The Nike Air Force 1s [0:45:07]: The creation story of his custom Nike Air Force Ones
• • Yachty's Appreciation [1:06:50]: The story of Yachty reaching out to Bari and giving him his flowers.

🎓 Key Takeaways

• 1. Embrace Authenticity: Be true to yourself and your vision, and build your brand on a genuine expression of your personality and style.
• 2. Build and Sell: Have multiple brands and build and sell them as a business strategy.
• 3. Value Community: Support and uplift others in your community.

✅ Action Items (if applicable)

□ Research ASAP Bari's current projects (clothing, events, etc.) □ Support and uplift other creatives in your community. □ Explore the impact of direct-to-consumer business models in the fashion industry.

🔍 Conclusion

The video provides a glimpse into the mind of ASAP Bari, revealing his journey, creative processes, and the importance of staying true to oneself in the fashion world. Bari emphasizes the need to be a boss, support the community, and always be authentic.